Build a global
profile
Position your firm as a leading provider of legal services in your jurisdiction and raise visibility with the right global audiences.
International Business Builder
A complete marketing and business development service for law firms seeking to grow internationally, raise their profile and build relationships with major legal services buyers.
LFS plans and executes international business growth campaigns through its International Business Builder solution, bringing together strategy, content, profile-building and practical market support.
A joined-up growth service for law firms with international ambitions
The International Business Builder solution is designed for law firms that want to strengthen their international profile, communicate their strengths to global audiences and develop more valuable relationships across the legal market.
It combines strategic planning with practical delivery, so your firm can make more deliberate decisions about profile-building, content, awards, events, media and business development activity.
What the International Business Builder solution aims to achieve
Build a global
Communicate your
strengths
Present your firm’s experience, distinctiveness and legal capability clearly across campaigns, content and market-facing activity.
Develop valuable
relationships
Build relationships with major legal services buyers, target referrers and market contacts who can support international growth.
What the IBB solution can include
The package can be shaped around your firm’s priorities, bringing together the strategic and practical services most relevant to your goals.
01
Awards and
entries
Identifying relevant legal awards and preparing entries that present your firm clearly.
02
Conference
planning
Developing event plans, speaker opportunities, meetings and sponsorship activity with purpose.
03
Content
strategy
Planning articles, press materials and distribution activity that supports international visibility.
04
Media
buying
Choosing suitable legal media channels and helping your budget go further.
05
Network
guidance
Reviewing international memberships and advising on fit, value and relationship potential.
06
Strategic
review
Assessing your current marketing and business development activity and setting priorities.
07
Practical
helpdesk
On-demand guidance on international marketing decisions, opportunities and next steps.
International growth rarely comes from one isolated activity. IBB brings the planning, profile-building and practical follow-through together.
Content and profile-building
IBB supports firms with the content and communication needed to stay visible, speak clearly to key audiences and make better use of their expertise.
Article writing
Under your direction, legally trained writers can draft SEO-optimised articles for your website, newsletters and social media platforms. You provide a title or short brief, LFS develops the content plan, prepares the article and revises it following your feedback.
The articles remain yours to publish under your own name across print and online channels.
Content marketing and PR
LFS helps identify newsworthy stories and firm strengths that can be used to gain coverage in relevant international media. This can include partner appointments, office launches, major deals, press releases and business-focused thought leadership.
Distribution can be coordinated across press, broadcast and online media where it supports the wider international growth plan.
Legal awards
Legal awards are a significant part of profile-building for law firms. LFS identifies relevant awards and categories, manages timelines and prepares high-quality entries that present your strengths persuasively.
- Researching suitable legal awards against your business goals.
- Monitoring deadlines and managing the entry process.
- Developing persuasive award entry content.
- Reworking previous entries to save time and improve return on effort.
Conferences
International legal conferences and events can help firms raise profile, expand networks and support business development. LFS helps decide where to focus and how to get more value from attendance.
- Identifying conferences that offer the best return.
- Arranging presentation or speaker panel opportunities.
- Setting up meetings with target contacts in advance.
- Negotiating sponsorship and advertising packages where useful.
- Using pre-event and post-event activity to support business development.
Smarter market access and investment decisions
IBB also helps firms make better commercial choices around media spend, networks and associations, so activity is more deliberate and easier to justify.
This gives firms clearer decisions on where to invest time, profile and budget.
Media buying
LFS helps you choose the right media to promote your law firm across international, national, sector and trade press, broadcast media and online platforms.
This includes annual media planning, advice on legal media products, support with buying decisions and help obtaining better commercial terms where appropriate.
Networks and associations
International legal networks and associations can raise profile, create useful contacts and encourage new instructions, but only where there is a genuine fit.
LFS can research suitable options, assess membership profile and cultural fit, obtain feedback where possible and guide your firm on how to get the most from the relationship.
Strategic support when the right answer is not obvious
Some decisions do not fit neatly into a campaign plan. Firms may need an informed view on a network invitation, a conference, a media offer or the direction of their wider international business development activity.
They may also want to talk through next year’s business development plans, assess whether an award has real value, or work out how to get a better return from activity they are already investing in.
LFS provides practical guidance that combines factual answers with strategic context, giving firms a clearer basis for confident business development decisions.
Helpdesk
LFS can act as a sounding board on international marketing and business development questions, such as whether to join a network, how to improve conference value or whether a media opportunity is worth pursuing.
Is this network worth joining? Should we buy this media opportunity? How do we get more value from events?
Strategic review
LFS offers an independent review of your marketing and business development strategy, looking at market positioning, targeting, budgets, resources and campaign activity.
- Independent assessment of your current plans.
- Clear positioning and client targeting direction.
- Practical recommendations for future activity.
- Budget and return on investment review.
Talk to Alex about your international growth plans
For more details on the International Business Builder solution and related services, contact Alex Kaminsky directly.