01
A targeted
ranking strategy
Your submission effort is focused on the firm and individual rankings that matter most to your business.
Levels of service
Three ways to work with us, from a second opinion on your own drafts to a full, forensic overhaul of your submission.
The right level for your firm depends on how comfortable you already are with the submissions process, and how much support you want from us. It does not depend on how ambitious your ranking goals are. Every level is built to deliver the same outcomes.
What every level of service is built to achieve
Whichever level you choose, the work is aimed at the same four objectives.
A targeted
02
Clear messaging
to the directories
Researchers immediately understand the case you are making.
03
Every assertion
backed by evidence
Every claim about your practice is supported by work highlights and referee feedback the directories can verify.
04
The admin burden
lifted from you
Your fee earners spend their time on client work, not paperwork.
Which level of service is right for you?
A quick, at-a-glance comparison. Full detail on each level follows below.
| Review Only | Standard | Premium | |
|---|---|---|---|
| Best suited to | Confident, DIY firms | Most firms | Underranked or frustrated firms |
| We review your existing draft | ✓ | ✓ | ✓ |
| We manage the admin & timetable | ✕ | ✓ | ✓ |
| We liaise directly with directories | ✕ | ✓ | ✓ |
| We produce full first drafts | ✕ | ✓ | ✓ |
| We advise on ranking strategy | ✓ | ✓ | ✓ |
| We review amendments and prepare final submissions | ✕ | ✓ | ✓ |
| Dedicated discovery call with key individuals | ✕ | ✕ | ✓ |
| Full line-by-line forensic review | ✕ | ✕ | ✓ |
| Best for firms feeling overlooked by directories | ✕ | ✕ | ✓ |
✓ Included as standard ✕ Not included at this level
Our three levels of service in detail
Each level is a different amount of us, applied to the same objectives.
Review Only
A second opinion from people who know what the directories are looking for.
Who it's forFirms who are comfortable putting together their own submissions and handling the process from start to finish, but who are dissatisfied that their content does not seem to be hitting the mark with the directories.
How we helpWe review your completed submissions and suggest refinements and improvements you can make to meet the criteria the directories are actually testing you against.
- We align your submissions with each directory's priority criteria for ranking.
- We make sure your messaging is clear and unambiguous.
- We make sure your evidence is presented in a way that has impact with the researchers reading it.
Standard Service
Full support with the process and the content.
Who it's forMost firms. Standard service suits firms who are familiar with the directory submissions process but would like assistance with both the administrative burden and the quality of the content itself.
How we helpWe handle the administrative side of the process from start to finish, including the timetable, the documentation and liaising with the directories, as well as seeking valuable feedback from their researchers.
- We produce the best possible drafts using the information from your most recent submissions.
- We advise on strategy for ranking departments and individuals.
- We highlight areas of relevance, and irrelevance, in your existing content.
- We identify missing information before it becomes a gap the directories notice.
- We align your content with each directory's specific criteria for ranking, giving it real impact with the researchers reviewing it.
Premium Service
A full, forensic overhaul for firms who believe their work is being overlooked.
Who it's forFirms who are not happy with their current rankings and feel that the quality of their work is being overlooked by the directories.
How we helpWe begin with a call with the key individuals in your department to understand exactly what your concerns are: the scope of the department's work, the key individuals within it, and why you believe the team is not being recognised as it should be.
- We agree a strategy to target specific rankings for the department and for individual lawyers.
- We undertake a full, forensic, line-by-line review of your existing submissions.
- We overhaul the content, redrafting wherever required.
- We remove irrelevant information that is diluting your strongest points.
- We make sure the final content delivers your department's key messages clearly, backed by evidence that will make a genuine impact with researchers.
Not sure which level is right for you?
Tell us a little about your current submissions process and your goals for the year ahead, and we will recommend the level of service most likely to get you the rankings your work deserves.