
AI is genuinely useful for organising a directory submission, but it cannot apply the unwritten criteria that decide rankings. We set out where AI helps, and five reasons a dedicated human service still outperforms it.
AI is genuinely useful for organising a directory submission, but it cannot apply the unwritten criteria that decide rankings. We set out where AI helps, and five reasons a dedicated human service still outperforms it.
Broader reach and new referrals sound appealing, but a law firm network only pays off with the right fit and active investment. Here is how independent firms can weigh it up, and what to ask before joining.


